PORT OF SUBS CAMPAIGN DESIGN
Port of Subs, your neighborhood sandwich shop, hired Muse Group marketing agency for creative writing for copy and graphic design services for 2017-2018 campaigns. Some of the campaigns we successfully launched are "Party It Up with Port of Subs," "SUBthing 4 Everyone," and "Souper Deal." We created fun graphic designs that are unique to each campaign, but keep true to the corporate brand guideline.
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"Party It Up with Port of Subs" is a campaign for large-party / family-sized catering services during special occasions: Halloween, Thanksgiving, Christmas, and the New Years.
![](https://cdn.myportfolio.com/2eaf089f-c558-40cd-a537-f2591f62ac01/be4d87db-f842-4a7e-bf16-04742c1800a1_rw_1920.jpg?h=84b9fefda7baa927fcf9cb346e66fc82)
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Port of Subs' main gig is selling highly customizable, freshly-made sandwiches. Other than the veggie and seasonings, Port of Subs has more options to further customize their meals based on their own taste. They have healthier bread choices, a sandwich can be turned into a pita/lettuce wrap or a salad, and they offer their signature soup with their sandwiches as a deal during cold winter. The options were always there, just not spoken out loud. Muse Group turned the spotlight to these unique options, gave each campaign a name and a look, "SUBthing 4 Everyone" and "Super Deal."
![](https://cdn.myportfolio.com/2eaf089f-c558-40cd-a537-f2591f62ac01/4d769100-d3cc-4aa0-a4f0-ca8e3caa1cda_rw_1200.jpg?h=68838c891f805c7a5dbc189f52115e7f)
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Port of Subs also came to Muse Group for developing their new royalty program using a point system. Muse Group came up with the name, "Port Perks" using alliteration to create a catchy, delightful name. The following graphics are created for pitching the idea to the corporate.
![](https://cdn.myportfolio.com/2eaf089f-c558-40cd-a537-f2591f62ac01/c4f4584e-7305-4f69-85a3-8295d405bac5_rw_1920.jpg?h=9b7131426bb89170da113257dc8ec9fb)
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Port Perks launched online with our copy writing last year.
![](https://cdn.myportfolio.com/2eaf089f-c558-40cd-a537-f2591f62ac01/7a8c0040-dd4b-4979-ae0d-4e6d18737bef_rw_3840.jpg?h=11d1c1fc330a9a639c90d05ad643ddfa)
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